Privacy policy

Last updated: 29 January 2026

PRICC (“Company”, “we”, “us”, or “our”) operates this website and related services, including our Shopify-powered online store and our WordPress-powered booking platform (together, the “Services”).

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our websites, make a purchase, book an appointment, create an account, contact us, or otherwise interact with our Services.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing or using any of our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are (Data Controller)

For the purposes of applicable data protection laws, including the UK GDPR and EU GDPR, PRICC is the data controller of your personal information.

Contact details:

PRICC Health Ltd
2b Chepstow Road
London, W2 5BH
United Kingdom

📧 Email: info@pricc.co.uk

2. Scope of This Policy

This Privacy Policy applies to:

  • Our Shopify online store

  • Our WordPress booking website

  • Any other websites, tools, communications, sales, marketing, or events operated by PRICC that reference this policy

3. Personal Information We Collect

When we refer to “personal information”, we mean information that identifies or can reasonably be linked to you.

A. Information You Provide Directly

We may collect:

  • Contact details: name, email address, phone number, postal address

  • Account information: username, password, preferences

  • Booking information: appointment details, service selections, notes you provide

  • Order information: products purchased, returns, exchanges, cancellations

  • Payment information: billing address, payment confirmation (payments are processed securely by third-party providers such as Stripe or Shopify Payments — we do not store full card details)

  • Medical information: Appointment notes, health history and personal information disclosed during the appointment and in the patient form in relation to your treatment

 

  • Communications: messages sent via forms, email, chat, or customer support

B. Information Collected Automatically

When you use our Services, we may automatically collect:

  • Device data: IP address, browser type, operating system, device identifiers

  • Usage data: pages viewed, actions taken, timestamps, referral URLs

  • Location data: general location derived from IP address

  • Cookies and tracking technologies (see Section 9)

This information helps us operate, secure, and improve our Services.

C. Information from Third Parties

We may receive personal information from:

  • Shopify (store functionality and analytics)

  • Payment providers (e.g. Stripe)

  • Analytics providers (e.g. Google Analytics)

  • Booking and scheduling tools

  • Marketing and advertising partners

  • Customer support tools

4. How We Use Your Personal Information

We process personal information based on contractual necessity, legitimate interests, legal obligations, and/or your consent, depending on the context.

We use your information to:

Provide and Manage Our Services

  • Process orders, payments, bookings, cancellations, and refunds

  • Create and manage user accounts

  • Improve treatment plans with oversight from a medical doctor, where appropriate

  • Send booking confirmations and reminders

  • Arrange delivery of products or services

  • Enable reviews and feedback

Communicate With You

  • Respond to enquiries and customer support requests

  • Send service-related messages

  • Notify you of changes to our Services or policies

Marketing and Advertising

  • Send marketing communications (where permitted)

  • Show personalised advertisements

  • Measure marketing effectiveness

You can opt out of marketing communications at any time.

Security and Fraud Prevention

  • Protect our Services and users

  • Detect and prevent fraud or abuse

  • Enforce our terms and policies

Legal and Compliance

  • Comply with legal obligations

  • Respond to lawful requests from authorities

  • Resolve disputes and enforce agreements

5. How We Share Personal Information

We may share personal information with:

Service Providers

Including:

  • Shopify (store hosting and commerce services)

  • Payment processors (e.g. Stripe)

  • Website hosting providers

  • Analytics providers

  • Booking and scheduling software

  • Our doctor consultant 

  • Email and customer support tools

These providers are authorised to process personal information only as necessary to perform services on our behalf.

Business and Marketing Partners

For advertising and promotional purposes, in accordance with your preferences and applicable law.

Legal and Business Transfers

Where required by law, or in connection with a merger, acquisition, or sale of assets.

We do not sell personal information in the ordinary sense of the term.

6. Relationship With Shopify

Our online store is hosted by Shopify, which processes personal information to provide and improve its services.

Information submitted through our store is shared with Shopify and may be processed in countries outside your own.

Shopify may use personal information from your interactions with our store and other merchants to provide enhanced services.

You can learn more here:

7. International Data Transfers

Your personal information may be transferred outside the UK or EEA.

Where this occurs, we rely on:

  • UK International Data Transfer Agreements

  • EU Standard Contractual Clauses

  • Adequacy decisions where applicable

8. Data Retention

We retain personal information only for as long as necessary to:

  • Provide our Services

  • Maintain accounts

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

When no longer required, data is securely deleted or anonymised.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable site functionality

  • Analyse usage

  • Support marketing and advertising

You can manage cookies via your browser settings. Disabling cookies may affect site functionality.

10. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Correct inaccurate data

  • Delete personal information

  • Restrict or object to processing

  • Data portability

  • Withdraw consent

  • Opt out of targeted advertising

We honour Global Privacy Control (GPC) signals where legally required.

To exercise your rights, contact us at info@pricc.co.uk.

11. Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority.

12. Security

We use appropriate technical and organisational safeguards to protect personal information.

However, no system is completely secure, and transmission of information is at your own risk.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated “Last updated” date.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, contact us at:

📧 info@pricc.co.uk
📍 2b Chepstow Road, London, W2 5BH, United Kingdom